It’s March, and to me that means two things: college basketball madness and SXSW craziness. This year is no exception.
Over the past several months, I’ve been organizing a showcase called Sneakers and Speakers (SNS) that will be going down next Wednesday (12:00-6:00PM) at Club Deville in Austin, TX. Wednesday is the first day of the music portion of SXSW, and this event will serve to launch the Rock On Foundation, a nonprofit that focuses on enhancing communities through increased athletic and artistic opportunities. This event boasts a talented line-up that includes:
• Chuck Inglish (from The Cool Kids)
• Dallas Green (City and Colour)
• The Reverend Peyton’s Big Damn Band
• Oh No Oh My
GY&K has helped this event come to life, and our collective experience in the beverage space (Anheuser Busch, Guiness, Moxie, The New Hampshire Liquor Commission, Magner’s Irish Cider, MillerCoors, vitaminwater, and many more) made working with three of the top Austin based beverage companies for this event a no brainer.
Sweet Leaf Tea, (512) Brewing Company, and Tito’s Handmade Vodka will all be present at this event. (512) Brewing Company will be providing free samples of their (512) IPA, and Tito’s Handmade Vodka and Sweet Leaf Tea will be collaborating to provide a limited amount of complimentary custom made cocktails.
I recently chatted with Meghan Conboy, Associate Marketing Manager at Sweet Leaf Tea, asking a few questions:
1. How do you guys make your tea? What makes Sweet Leaf Tea the best tea out there?
Granny’s recipe called for premium tea leaves and pure cane sugar. Following her instructions, the first big batches of Sweet Leaf Tea were made using pillowcases as tea bags and crawfish pots for brew tanks. Present day, Sweet Leaf Tea still implements the same core values when brewing this premium brand of tea, focusing on simple, premium ingredients we can pronounce. Offering these bottles of homemade goodness using Organic green and black tea allows us to deliver a bold, crisp and downright tasty treat that is good for the taste buds and the spirit.
2. How did Sweet Leaf Tea begin?
Sweet Leaf Tea was founded in 1998, based on a desire to create a delicious, ready-to-drink bottled tea with the quality and comfort of home. Inspired by Granny, Sweet Leaf Tea was always made using premium tea leaves and organic cane sugar. Sweet Leaf Tea became a hit locally, in Austin, but the brand’s first big victory came at the Austin City Limits music festival in 2002 where over 10,000 bottles were sold. With nationwide availability, Sweet Leaf Tea is one of the fastest-growing beverage brands in the U.S. Throughout all of their success and growth, one thing has remained the same: the company’s passion for making great-tasting, quality iced tea…minus the pillowcases.
3. Why are you guys based out of Austin? What does Austin mean to you?
Home is where the heart is, and Austin is our home. This is where we gain our sense of originality because this is where we began. We have the utmost dedication to Austin, based on the bond that our brand has built with the community since we first started. Austin is one of our largest retail markets in which we continue to see an increase in support from our consumers. As a company so deeply passionate about its roots, Sweet Leaf Tea is committed to continuing its support in the Austin community.
4. Why is SXSW the place to be?
Sweet Leaf Tea has deep roots in music festivals, so participating in a major event like SXSW was practically second nature to the brand. SXSW is an amazing event that provides fans with the opportunity to fully emerge themselves in the sounds and feelings of good authentic music. Sweet Leaf Tea has chosen to participate in SXSW because of the homemade goodness we can provide to attendees, that plays off the mood of the festival.
5. What will you be sampling at the Sneakers & Speakers showcase?
Sweet Leaf Tea will provide select premium organic, all-natural black and green teas as refreshments. Flavors include The Original Sweet Tea, Raspberry Iced Tea, and Mint & Honey Green Tea and others.
If you’re interested in attending SNS, check out the Eventbrite page HERE and like the Rock On Foundation on Facebook.
Luke Bonner is the Marketing Coordinator at GY&K Marketing.